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October 04, 2023

Today in 1961
The United Auto Workers calls for a company-wide strike against Ford Motor Co., the first since Ford’s initial contract with the union 20 years earlier. ~ Labor Tribune 

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UAW Embraces Social Media As Labor Talks Toughen Ahead of Strike Deadline
Updated On: Sep 254, 2023
Sept. 11, 2023 | LABOR UNION NEGOTIATIONS | The United Auto Workers union is leveraging the power of social media to attract public support in demanding substantial wage increases for hourly workers as a deadline looms with the Detroit Three automakers. UAW President Shawn Fain hasn't held back on his rhetoric to call out General Motors, Ford, and Stellantis, accusing executives of "corporate greed" in a series of Facebook livestreams over recent weeks and telling members to prepare to "go to war." On Friday, he said the UAW was prepared to strike all three companies if no deals are reached. While the UAW has shown glimpses in the past of embracing new ways to communicate under Fain's leadership, it has openly embraced Facebook, Instagram, and X, the platform formerly known as Twitter, and adopted documentary-style, short-form videos to get its message out in a colorful and highly memorable fashion. "This is not your grandfather's UAW.” Reuters
Teamsters Local 355
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