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Big Labor’s Communications Playbook
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 May 18, 2024 | LABOR UNIONS | Support for labor unions grew in 2023, with workers voting to unionize 83% of the time, according to the National Labor Relations Board. The success is due in part to an intentional overhaul of their communication strategies, union organizers told Axios. Union wins have swept the Southeast in 2024, with the United Auto Workers (UAW) recent win at Volkswagen's Chattanooga, Tennessee, plant and the Association of Flight Attendants' Breeze Airways win in Charleston, South Carolina. Mercedes workers in Alabama are voting this week on whether to join UAW, with results expected Friday afternoon. Labor groups across industries have pivoted to nimble, blunt, and personalized communication campaigns that are being deployed through social media, local and national press, and direct outreach to workers. Axios Related: Mercedes workers vote against unionization
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